◈ 논문열람
| 아이덴티티(Identity)디자인 기능성에 따른 분류와 분석에 관한 고찰/28-44 | |||
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| 글쓴이 | 유관호 | 날 짜 | 2006-03-01 12:50:49 |
| 첨부파일 | 아이덴티티 Cldentity) 디자인 기능성에 따른 분류와 분석에 관한 고찰-유관호.pdf | ||
| 내용 | 아이덴티티(Identity)디자인 기능성에 따른 분류와 분석에 관한 고찰 유관호 인하대학교 -------------------------------------------------------- Abstract "A study f or tax onomi ca l divi sion and fun c tional a nal ys is of id e ntific a tion design" The function of a trademark is identification. This paper explain modern trademarks in relation to two other issues design programmes and branding Iden tifica tion often takes place wi thin the framework of a design program The term ' branding' has been adopted in modern marketing termirology to mean the marking of products Both design programmes and branding are methods for corporate identity‘ one on the organizationallevel. the other on the product level A new definition of trade marks and a way of classifying them according to selected qualities , is intended to expand our understanding of them by highlighting t heir similarities and differences The principles of the division, chosen to reflect characteristics of function and design, include material qualities (what the trademarks show) and referential qualit ies ( what the trademarks mean ). keyword Identification Design, Trademark. Branding |
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