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전통문양이 포장디자인 개발에 미치는 연구/86-99
글쓴이 박일재 날 짜 2006-03-01 12:51:29
첨부파일 전통문양이 포장디자인 개발에 미치는 연구-박일재.pdf
내용 전통문양이 포장디자인 개발에 미치는 연구 




박일재 
조선대학교 
----------------------------------------- 
Abstract 
A Study on Effect on Traditional Pattern to 
Packing Design 
- Centered on Agriculture and Marine Products 
Packing 
Recently the markets for the regional special 
products about agricultural and marine products 
in Korea open the era of direct production‘ 
distribution and consumption‘ and it reaches to 
the competition fo1' brand image because the 
quality and kinds of products become high 
quality and diver sit y ‘ As a r es ult ‘ the 
impo1'tance of packing design becomes larger 
In addition. the globa l ma1'kets make the 
efficiency of regional special products maximize 
by finding out globalism from original national 
culture each and by developing o1'iginal design 
with nationality being highlighted of identity 
different f1'om other cultures. For this. it needs 
the development of pack ing des ign that 
symbolizes the image of traditional cultural 
inheritance in Ko1'ea and makes use of it in a 
modern style. 
This study is to arrange the concept of 
t 1'aditional pattern and the possibility of visual 
development in the design and to analyse 
harmony with the packing design of agricul tural 
and marine products and the traditional pattern 
in Korea. Also it is to present the di1'ection for 
the identity and originality of agricultural and 
marine products packing design in the southern 
west e1'n sea and to solve the problems about 
design that 1'aise a value added of products and 
promote the sales in the global ma1'kets. 
And there is significant meaning in offering 
the basic data fo1' o1' iginal and Koreanized 
packing design and the image development and 
the study that raises a value added of special 
products because this study is to develop the 
agricultural and ma1'ine p1'oducts packing design 
in the southern western sea using Korean 
traditional pattern centered on the visual 
formative arts as the object of study 

Keyword 
Traditional Pattern‘ Packing Design